Born in Buenos Aires, Argentina, of Anglo-Argentinian parents, I have lived in London since the early 1980's, when I started as a graphic designer. I am a self-taught photographer and learnt this profession as I went along, making all the mistakes you can imagine in the process.

In the 1990's, computers became accessible to everyone, and my life changed forever. I had studied computers at university: now I could combine my artistic side with the technology and let my imagination run wild. There were no more limits. What awaits photography in the near future will be even more amazing.

I do all my own retouching with 2D and 3D software on Apple computers. Cinematic influences include 2001 A Space Odyssey, Judge Dredd, Sin City and Blade Runner. I admire the art of Picasso, Juan Gris, M. C. Esher and Soutine, and the photography of Mondino, LaChappelle, Nick Knight and Peter Lindbergh.

I have won several awards, including the Fuji Commercial Break 2000, the South Bank Photo Show and the Pretty Polly Fashion Awards. I have held joint exhibitions at the ICA, Royal Festival Hall, the Janus Avivson Gallery in Camden Town, London. I was also part of "Vaseline Bodies: a Celebration of Skin – The Six Senses", an exhibition at the Mission Gallery in Portobello, sponsored by Vaseline and Elle magazine and curated by Robin Dutt.

In early 2006, I was invited to participate and show at the 4th International Fashion Photography Festival in Cannes. Consequently, I have exhibited there again every year and I am currently doing so in the summer of 2011.

 

PHILOSOPHY (Excerpt from the book Pixel Surgeons by Martin Dawber)

Fashion in the 20th century was progressively perceived through make-believe photographic styling and expression. The public was directed to view the work of contemporary designers reflected through the eye of the camera. Marcelo Benfield dusts down this weighty history of captivating the viewer with his sensitive synthetic image manipulation. His departure from realism is via a superb treatment of tone and colour, together with expressive compositional values. Reality becomes the technical perfection of Herb Ritts and the sleight hand of Horst P. Horst. His fashion studies pry open preconceived notions and re-evaluate traditional concepts. At a time when most photographers are plagued with meaning, it is refreshing to take visual pleasure in these uncomplicated images - although simple photography, as here, is often a contradiction in terms. These images are as complex in their manufacture as the best in minimalist art.

 

Al Hayat Publishing Company, London/ Lebanon
  Marc Jacobs, UAE
Anglomania magazine, UK
  Mauzan, UAE
Aristoc Tights, UK
  Max Factor, Leo Burnett, UK
Attitude magazine, UK
  Miss Selfridge, UK
Baber Smith, UK
  N*Style magazine, PT
Blink magazine, MX
  National Geographic magazine, BR
Boden Catalogue, UK
  OM magazine, Moscow, RS
Brent Cross Shopping Centre, UK
  Peacock Centre, UK
British Gas, UK
  Pond's Cream, Bassat Ogilvy Publicidad, SP
British Midland, UK
  React Music Ltd., UK
British Steel, UK
  Real World Records (Peter Gabriel), UK
Burberry's, UK
  Red magazine, UK
Carati Diamonds, J Walter Thompson, SP
  Ron Cacique, Diageo/Bassat Ogilvy Publicidad, SP
ChicToday magazine, UK
  Saudi Research & Publishing Company, UAE
Christian Lacroix, UK
  Selfridges, UK
Communicare magazine, IT
  Skin magazine, Jordan
Condè Nast (Glamour magazine), FR
  Stephanie Churchill PR, UK
Don't Tell It! magazine, UK
  Sublime magazine, UK
Eton Crop Hair Salon, JP
  Swatch, UK
FHM magazine, UK
  The Scotch House, UK
Glauca Rossi Make-up, UK
  Trotters Children Catalogue, UK
GQ magazine, IT
  Unze Shoes catalogue, UK
Guy Kremer, French Connection, UK
  Vaseline, UK
Harrington Kilbride Publishing , UK
  Virgin Records, UK
Interview magazine, USA
  Vittel Mineral Water, UK
Lancôme, FR
  Wella, UK
Luzz Diamonds, J Walter Thompson, SP
  Zoot magazine, PT